OVERVIEW

Tarragon Home is a real estate brokerage and design studio based near Saratoga Springs, NY, offering home-buying guidance alongside interior and garden design services. The brand required an identity that could reflect both sides of the business — real estate and design — with clarity, cohesion, and warmth.

The concept blends a clean, modern aesthetic with natural, botanical elements to reflect Tarragon’s dual focus: professional expertise and organic charm. The visual identity includes a full logo system, a tailored color palette grounded in greens, thoughtful font pairings, and foundational brand guidelines.

The hand-drawn tarragon motif serves as a unifying symbol across the brand, appearing in everything from print collateral to web design. The branding was also developed with Squarespace compatibility in mind to ensure a seamless online presence.