BRAND

Adirondack Thunder

PROJECT

Flannel Cam Promo

ROLE

Graphic Design

OVERVIEW

I deconstructed and reconstructed the Adirondack Thunder’s (ECHL affiliate of the New Jersey Devils) logo for their in-game promo, “flannel cam.”

The graphics are made for their main scoreboard, corner and Zamboni ribbons, and scoreboard portals.

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A centennial campaign honoring legacy, innovation, and philanthropy

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A refreshed identity grounded in tradition and craftsmanship