OVERVIEW

The Technion - Israel Institute of Technology celebrated its centennial in 2024, and the American Technion Society launched a year-long campaign to commemorate 100 years of innovation. The campaign tagline, “Reimagining the Next 100 Years,” was anchored by keystone events across the country featuring distinguished speakers, including former Israeli Prime Minister Naftali Bennett, bestselling author and editor Saul Singer, renowned Rabbi David Wolpe, Nobel Laureate Aaron Ciechanover, and leading professors and executives from the Technion.

The original brand design was created by the Marshall Haber Creative Group and the concept was implemented on various marketing materials and event graphics.