BRAND
American Technion Society
PROJECT
Reimagining the Next 100 Years
Centennial Branding & Campaign
ROLE
Art Direction
Graphic Design
Web/Email Wireframing & UX Design
Video Editing & Motion Graphics
Event Production & Design
OVERVIEW
The Technion - Israel Institute of Technology celebrated its centennial in 2024, and the American Technion Society launched a year-long campaign to commemorate 100 years of innovation. The campaign tagline, “Reimagining the Next 100 Years,” was anchored by keystone events across the country featuring distinguished speakers, including former Israeli Prime Minister Naftali Bennett, bestselling author and editor Saul Singer, renowned Rabbi David Wolpe, Nobel Laureate Aaron Ciechanover, and leading professors and executives from the Technion.
The original brand design was created by the Marshall Haber Creative Group and the concept was implemented on various marketing materials and event graphics.
CREDITS
Campaign brand concept: Marshall Haber Creative Group
Additional designer: Martha Dao (Technion USA magazine), Ben Huh
Event photography: tlkmultimedia, Los Angeles; Guy Shoots, New York
Event Design
Developed cohesive visual systems for flagship Centennial events, establishing common design elements across gallery walls, stage environments, and digital displays. Created a 100-year historical timeline installation, multiple stage setups for fireside chats and performances, and integrated video and VR features to deliver a unified, immersive brand experience across venues.
