OVERVIEW

Pedal & Brew is a conceptual brand for a bike-up, walk-up café designed to serve two daily rituals — coffee in the morning and beer in the afternoon. Rooted in community and inspired by trail culture, the brand is built for outdoor lovers, remote workers, and locals who want to gather, refuel, and unwind.

With flagship locations envisioned in Colorado and Arizona, the identity flexes to reflect each region’s landscape while maintaining a cohesive, chill, and adventurous aesthetic. This project includes full logo development, visual system design, regional adaptations, and branded packaging and merchandise.