BRAND
American Technion Society
ROLE
Creative & Art Direction
Graphic Design (Print & Digital)
Event Production & Design
OVERVIEW
As Creative Director for the American Technion Society, I led the visual branding and creative strategy for a $1.2B fundraising campaign and national marketing programs that raised over $100M annually. My role spanned every channel of storytelling—digital and print design, event and environmental branding, and photo/video art direction—all crafted to bring the Technion’s world-changing science and innovation to life for U.S. donors.
I partnered with leadership, fundraisers, and creative teams to translate complex research into compelling narratives and immersive experiences. From high-profile donor events and nationwide campaigns to video series and photo shoots on campus in Haifa, each stream of work reinforced ATS’s mission and advanced its fundraising success.
Below, I highlight three core areas of focus: print & editorial design, event & environmental branding, and video & photography direction.
Art Direction
I partnered with video and photography crews on campus in Haifa to capture faculty, students, and groundbreaking research in action. I directed and scripted shoots to build a library of b-roll and produce campaign-related videos and photos that enhanced donor communications and marketing efforts. This included overseeing on-campus interviews, guiding shot lists, and managing post-production to ensure alignment with ATS’s storytelling strategy.
Projects included:
Human-centered lifestyle imagery highlighting students, faculty, and campus life for use across donor communications, social media, and event materials
Research-driven lab content documenting scientists, experiments, and innovations to showcase the Technion’s global impact
Directed interviews and post-production editing that shaped campaign videos and motion graphics for fundraising and awareness campaigns
Video series created for the Ilene & Steve Berger Technion Visiting Fellows Program, showcasing Technion students traveling across the U.S. to inspire new fund raising efforts and strengthen stewardship with existing donors.
Event Design
Developed stage and presentation design for multi-day events featuring keynote speakers, breakout sessions, and board meetings—creating cohesive visual systems across signage, digital screens, and branded environments to ensure a seamless attendee experience.
