OVERVIEW

This concept design for the Brooklyn Nets All-Star voting campaign introduces a visual system that pairs players in street clothes with their on-court portraits through split comps, reinforcing the idea of Brooklyn showing up as itself on any stage. Core black-and-white Nets branding anchors the work, while palms, marquee lighting, and warm cinematic tones reference Los Angeles and the All-Star setting. The concept imagines a cohesive omnichannel rollout across in-arena activations, digital placements, and social content, designed to scale cleanly across high-impact 3-for-1 voting windows while maintaining a confident, unmistakably Brooklyn point of view.

CREDITS

Root Brand Design: Brooklyn Nets
Campaign Concept & Execution: Stephanie Schuyler
Generative AI image tools used for concept visualization.