OVERVIEW

The Albany Devils were the top affiliate of the New Jersey Devils.

I conceptualized the “United in Red” campaign used for the 2014-16 seasons to unite the players, fans, and community as one as the team faced relocation fears. All branded collateral for the season reflected the campaign, and the design elements, concept, and messaging were tied into the game presentation, marketing materials and initiatives, and community outreach.

CREDITS

Photography: James DiBianco/dbfoto, Albany, NY
Printing: Miller Printing, Amsterdam, NY
Large-scale Printing: AJ Signs, Burnt Hills, NY