OVERVIEW

RunYourDays is a boutique coaching brand founded by Dr. Kiersten McCartney—a Ph.D. in Biomechanics, licensed physical therapist, and competitive runner. Her fully customized training programs combine running, strength, and science to support everyday athletes, adaptive fitness participants, and those training for elite races.

The rebrand introduces a bold, energized identity rooted in structure, motion, and progress. Inspired by track lanes, the new system uses clean lines, vibrant color, and modular design to reflect consistency and momentum. Built for flexibility, it adapts seamlessly across digital, print, and gear—strengthening the brand’s connection with a diverse, driven community.